This is a question I have heard on more than one occasion. If you are already active and using social media, do you need a website, too?

The short answer is YES!

Social media is a fantastic tool, but you need a “home base” in which to direct people to. Your website serves as your home base. On your website, you can share more about you and your business than you can on some of the Social Media sites.

Many opt to have their site link to their social media pages and then have their social media pages linked to their sites. This is a good choice because it helps to drive up your amount of visitors in both locations.

Another reason to have a site is blogging. Having a blog (and posting about new posts on Facebook and Twitter) can help people to get a better idea for what you do or who you are, so they can decide if you are someone they want to follow and/or purchase from. Updating your blog often can help increase your SEO (Search Engine Optimization), which a number of people trust. The higher your SEO score, the more reliable people feel you are. This is something that cannot be accomplished through just social media. You need a website to do this.

So, it is important to have both a website AND use social media. The two really go hand-in-hand. You can have one without the other, but since many social media resources are free, you really should use them.

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