A picture is worth a million words.
Ever hear that before? LOL. It may be an old saying, but it is very true.
My family and I recently visited Atlanta, GA and toured World of Coca-Cola. It was neat to see all the old advertisements and devices that really helped Coca-Cola to flourish as a company into what we know it as today. This advertising, and the marketing ideas of John Pemberton, are both held accountable for the success of the corporation.
As a graphic designer, I understand the importance of graphics and images in marketing. Imagine what advertisements would be like without graphics. Boring! Attention is not grabbed by words alone; it is the image that draws the eye, then the eyes move to the words. Great graphics are a must!
In your advertising and promotional products, as well as your website, having the images that precisely convey your business is vital. That is where designers come in. With vivid artwork, the eyes of the viewers or readers is immediately drawn to your advertisement or blog post or more.
Another important part of using graphic images in marketing is the concept of “branding.” When you use one visual logo on everything you market, on your website, on all your handouts and literature… you are branding yourself. With branding, people start to recognize the products and sites that belong to you by the brand (logo).
Logos help to distinguish you from the sea of others out there, helping you to build your business to where you want it to be. Social Media helps with this too since each time you post, your image pops up. If you set your logo as your profile picture, voila! Instant branding!